In today’s world, there’s a lot of talk about social media, brands who are doing it right and wrong, brands that are good at engaging customers and keeping them loyal, it’s everywhere you look. First Aid Beauty is one of those brands doing it right. 
They first came on my radar after I got a gift card for a spa facial at a work event last fall. After telling the facialist that I worked in nonprofit and couldn’t afford the high end stuff, she pointed me in the direction of the nearest Sephora & FAB’s products. You guys, their face wash, facial radiance pads, and ultra repair cream have been my skin’s saving graces this winter. I haven’t had dry itchy skin once and every time the polar vortex left me with windburn, my beloved ultra repair cream was there to save me. Being the weirdo that I am, I tweet them all the time gushing over their products. It is true love for real. 
So I was incredibly touched when their social media manager reached out to me this week and offered to send me the purifying mask with red clay. And I was even more touched when I opened the package and found a bottle of their new Ultra Repair Liquid Recovery in there as well. 
I’m not a “big” blogger. In the grand scheme of things, I’m probably not huge on their radar and my “social influence” probably won’t bring in hundreds of thousands of dollars worth of sales. But I am a loyal customer. And when I believe in a product, I’ll tell everyone I know that it’s SO good and they HAVE to try it. After this experience, I will not only be sticking with them as a loyal customer, I’ll also be sharing this story with my friends as they compliment my gorgeous skin. 
Thanks First Aid Beauty!
First Aid Beauty did not ask me to write a review or anything. I just think good brands deserve acknowledgement.

In today’s world, there’s a lot of talk about social media, brands who are doing it right and wrong, brands that are good at engaging customers and keeping them loyal, it’s everywhere you look. First Aid Beauty is one of those brands doing it right. 

They first came on my radar after I got a gift card for a spa facial at a work event last fall. After telling the facialist that I worked in nonprofit and couldn’t afford the high end stuff, she pointed me in the direction of the nearest Sephora & FAB’s products. You guys, their face wash, facial radiance pads, and ultra repair cream have been my skin’s saving graces this winter. I haven’t had dry itchy skin once and every time the polar vortex left me with windburn, my beloved ultra repair cream was there to save me. Being the weirdo that I am, I tweet them all the time gushing over their products. It is true love for real. 

So I was incredibly touched when their social media manager reached out to me this week and offered to send me the purifying mask with red clay. And I was even more touched when I opened the package and found a bottle of their new Ultra Repair Liquid Recovery in there as well. 

I’m not a “big” blogger. In the grand scheme of things, I’m probably not huge on their radar and my “social influence” probably won’t bring in hundreds of thousands of dollars worth of sales. But I am a loyal customer. And when I believe in a product, I’ll tell everyone I know that it’s SO good and they HAVE to try it. After this experience, I will not only be sticking with them as a loyal customer, I’ll also be sharing this story with my friends as they compliment my gorgeous skin. 

Thanks First Aid Beauty!

First Aid Beauty did not ask me to write a review or anything. I just think good brands deserve acknowledgement.

Refinery29 created a list of fall’s 100 most anticipated beauty launches. It’s kind of amazing.

Refinery29 created a list of fall’s 100 most anticipated beauty launches. It’s kind of amazing.

(Source: refinery29.com)

Tags: Beauty

Thank you! The whole ombre effect (which is a little darker than normal in this picture) originally started off unintentionally because I was too cheap to get my highlights fixed. But now I just look like I’m cool and trendy so I’m keeping it that way for the time being.

Thank you! The whole ombre effect (which is a little darker than normal in this picture) originally started off unintentionally because I was too cheap to get my highlights fixed. But now I just look like I’m cool and trendy so I’m keeping it that way for the time being.

Tags: beauty

My #1 Style Crush and Imaginary Celebrity BFF Lauren Conrad is writing a beauty book. Similar to Lauren Conrad Style (which you might remember, I bought and went to the signing of, where Lauren complimented my favorite H&M scarf) she’ll share her beauty tips, secrets and how she remains so fabulous.
Let’s be honest. This thing hasn’t even been published yet and it’s already on my mental wishlist of books I don’t really need but really want.  

My #1 Style Crush and Imaginary Celebrity BFF Lauren Conrad is writing a beauty book. Similar to Lauren Conrad Style (which you might remember, I bought and went to the signing of, where Lauren complimented my favorite H&M scarf) she’ll share her beauty tips, secrets and how she remains so fabulous.

Let’s be honest. This thing hasn’t even been published yet and it’s already on my mental wishlist of books I don’t really need but really want.  

Tags: beauty

PREP TALK READERS

I’m on a major productivity sweep this afternoon and stockpiling ideas for future columns. What would you like to read about? 

Tags: beauty

idealistically replied to your photo: So this happened today after a conversation about…

Whoa, you had never had red lipstick?! Crazy! I love the new Kate Spade lipsticks - they feel really moisturizing, and sometimes lipstick can feel a little too caked on if the formula isn’t just right.

So crazy right?! To be quite honest, I always thought that it was “too much” for me and I would look ridiculous. But I’m 25, finally in a good place mentally and ready to step out of the “post grad” phase of my life and into the “adult” phase. Today was the first day I wore it and everyone was right! It felt really light and I’m surprised how moisturized my lips feel. 

Tags: beauty

So this happened today after a conversation about “you know you’re a grown up when…” milestones. I’m kind of sort of really excited by it.

So this happened today after a conversation about “you know you’re a grown up when…” milestones. I’m kind of sort of really excited by it.

Tags: beauty

beautychick101:

NEED this new @Maybelline lip balm launching in October.
maybelline:

If there’s one thing I can’t live without, it’s a great lip balm.  I’m officially obsessed with Baby Lips Repairing Lip Balm. It makes my lips super-soft and smooth. And I love the bright, cheery packaging! PS - it’s only $3.99. Available in October.


I am in love with this adorable packaging and can’t wait to try out Baby Lips when it hits shelves next month!!

beautychick101:

NEED this new @Maybelline lip balm launching in October.

maybelline:

If there’s one thing I can’t live without, it’s a great lip balm.  I’m officially obsessed with Baby Lips Repairing Lip Balm. It makes my lips super-soft and smooth. And I love the bright, cheery packaging! PS - it’s only $3.99. Available in October.

I am in love with this adorable packaging and can’t wait to try out Baby Lips when it hits shelves next month!!

Hello, my name is Lauren and I am a skincare junkie. I live for anything that will improve my appearance and can spend hours in a drugstore. So when the nice people over at YBF Skincare sent me some products earlier this summer to try out, I couldn’t say no! 
Started in 2006 by two best friends, Darrell and Kimberley, YBF (which stands for Your Best Face) is all about creating products that look great and if you couldn’t tell from the packaging, (which I love because it says exactly what each product does!) are simply no muss, no fuss. Just how I like my skincare!
Although they sent me a number of products, I thought the best thing to do was tell you about the ones that have found their way into my daily routine and are keeping my skin looking good.
Balance: Just like the name says, this moisturizer works really hard and keeping my skin tone looking balanced and smooth. At this point in time, my use of anti-aging products is …anticipatory… but I’ve definitely noticed a big change in the natural redness of my skin tone and in the month I’ve been using it, I’ve definitely noticed an effect on my sunspots. 
Prep: I love using masks and this one definitely delivers! I use this a couple of times a week right before bed and am continually impressed by how much brighter my skin tone looks afterwards. It exfoliates without too harsh and between the size of the jar and the fact that I only use a thin layer, this will last me a while.
Correct: Although my friends and family will beg to differ and think I’m a nut, my insomniac tendencies often tend to leave me with slight dark circles and puffy eyes in the morning. The thing that I really like about Correct is that it reinvigorates the skin around my eyes without leaving them feeling goopy or covered in product.
Quench: My new go-to pre bed lip product. I get chapped lips YEAR ROUND and it is so painful. I can’t get enough of Quench. It leaves my lips feeling really soft and hydrated and they still feel smooth in the morning.
Boost: Although this is technically a moisturizer, I prefer to use it as more of a spot treatment. Since it clarifies and discourages blemishes, I just prefer to use it directly in conjunction with Balance. 
P.S. YBF sent me the products for editorial consideration, but the opinions are all my own. 

Hello, my name is Lauren and I am a skincare junkie. I live for anything that will improve my appearance and can spend hours in a drugstore. So when the nice people over at YBF Skincare sent me some products earlier this summer to try out, I couldn’t say no! 

Started in 2006 by two best friends, Darrell and Kimberley, YBF (which stands for Your Best Face) is all about creating products that look great and if you couldn’t tell from the packaging, (which I love because it says exactly what each product does!) are simply no muss, no fuss. Just how I like my skincare!

Although they sent me a number of products, I thought the best thing to do was tell you about the ones that have found their way into my daily routine and are keeping my skin looking good.

  • Balance: Just like the name says, this moisturizer works really hard and keeping my skin tone looking balanced and smooth. At this point in time, my use of anti-aging products is …anticipatory… but I’ve definitely noticed a big change in the natural redness of my skin tone and in the month I’ve been using it, I’ve definitely noticed an effect on my sunspots. 
  • Prep: I love using masks and this one definitely delivers! I use this a couple of times a week right before bed and am continually impressed by how much brighter my skin tone looks afterwards. It exfoliates without too harsh and between the size of the jar and the fact that I only use a thin layer, this will last me a while.
  • Correct: Although my friends and family will beg to differ and think I’m a nut, my insomniac tendencies often tend to leave me with slight dark circles and puffy eyes in the morning. The thing that I really like about Correct is that it reinvigorates the skin around my eyes without leaving them feeling goopy or covered in product.
  • Quench: My new go-to pre bed lip product. I get chapped lips YEAR ROUND and it is so painful. I can’t get enough of Quench. It leaves my lips feeling really soft and hydrated and they still feel smooth in the morning.
  • Boost: Although this is technically a moisturizer, I prefer to use it as more of a spot treatment. Since it clarifies and discourages blemishes, I just prefer to use it directly in conjunction with Balance. 

P.S. YBF sent me the products for editorial consideration, but the opinions are all my own. 

Tags: beauty